Category: Marketing

Why You Should Hire A Professional Agency To Design Your Health Food Store’s Website
Health, Healthy Eating, Marketing, Restaurants

Why You Should Hire A Professional Agency To Design Your Health Food Store’s Website

As the owner or manager of a health food store, we are sure there are many aspects of your business that you need to do yourself, and there are others that you have already outsourced or would like to. If you are considering a new website for your health food store then the professional website designers at www.slinkywebdesign.com.au strongly advise you to add this to the ‘outsource’ column.

You might be thinking, ‘Of course they would say that’; however, their advice is given, not simply in the hope that you choose them, but from their experience of clients coming to them in need of help, having first tried to build their website themselves. Not only have these clients got nowhere near to completing their website, but the amount of time they have wasted, which could have been better spent running their health food store, is staggering.

So, assuming you do not want to be in the same situation, let us look at why hiring a professional website design agency is not only the most sensible choice but is also the correct business decision with regards to your completed website being able to help your health food store’s success to grow.

The first benefit is one we have already mentioned and that is time. A web design agency will have experts in each of the fields necessary to build websites and so, rather than you as one person doing it all, they will have an entire team. This not only speeds up the whole process so that your website is ready to go live much sooner, but it means your time is spent doing what you do best…managing your health food store.

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By The Healthy Gourmet
Why You Should Use Facebook Ads To Promote Your Restaurant
Health, Healthy Eating, Marketing

Why You Should Use Facebook Ads To Promote Your Restaurant

If you have spent any time considering how digital marketing can help boost your restaurant business, you cannot have escaped the fact that advertising on social media is massive online. The question is which social media channels you should use, and if you were to ask an online marketing agency like Slinky Digital, they would advise you that Facebook ads offer restaurants several advantages.

The first and most obvious point about Facebook is that it is the largest social platform on the internet. As such, logic tells us that in your local catchment area, the chances are that more of the people you would hope to target in any digital marketing campaign for your restaurant will be on Facebook than on any other social media website.

For example, Facebook has more than double the number of users than Instagram and more than TikTok, Weibo, Pinterest, Twitter, Snapchat, and Reddit combined. We are not saying you should not consider using any of the other social media sites, especially if you wish to target some of the demographic groups that use them, but any paid advertising campaign for your restaurant is going to be less effective if Facebook is not included in it.

We mentioned demographics in the last paragraph, and should you choose to use Facebook ads as part of your social media campaign, Facebook’s ability to pinpoint exactly the audience you wish to target makes it so much more effective.

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By The Healthy Gourmet
Does Your Hospitality Business Need Digital Marketing?
Marketing, Restaurants

Does Your Hospitality Business Need Digital Marketing?

When it comes to hospitality there are so many options that people can choose from it means this is a very competitive marketplace. If your hospitality business is one that is seeking to compete, then you should heed the advice of hospitality online marketing experts at seoperthexperts.com.au who recommend that hospitality businesses take advantage of the benefits that digital marketing offers.

Obviously, there are multiple ways in which your hospitality business can market itself, but given the ever-increasing use of the internet, especially given recent world events, then any business, not just those in hospitality, needs to ensure that it markets itself and has a presence online. More importantly, it needs to be done in the correct way, which is where many hospitality businesses fail miserably.

Assuming you get the correct advice, and more importantly employ a digital marketing agency that has a track record of results, once your digital marketing campaign is in place, then the benefits will soon be seen. What many hospitality business owners do not realise is that digital marketing has many benefits, beyond simply gaining new customers, important though that is.

Improved Brand Awareness

Few businesses can survive if no one knows they exist which is why digital marketing is much sought after, given its ability to enhance the brand of a business. Not only will the brand become stronger and more recognizable, but that in itself will help to make your hospitality business’s trust level increase, and as you know people like to do business with a brand they can trust.

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By The Healthy Gourmet