If you have spent any time considering how digital marketing can help boost your restaurant business, you cannot have escaped the fact that advertising on social media is huge online. The question is which social media channels should you use, and if you were to ask that of the marketing specialists at www.slinkydigital.com, they would advise you that Facebook Ads offers restaurants a number of advantages.
The first, and most obvious point about Facebook, is that it is the largest social platform on the internet. As such, logic tells us that in your local catchment area, the chances are that more of the people you would hope to target in any digital marketing ads campaign for your restaurant will be on Facebook than any other social media website.
For example, Facebook has more than double the number of users than Instagram, and more than TikTok, Weibo, Pinterest, Twitter, Snapchat, and Reddit combined. We are not saying you should not consider using any of the other social media sites, especially if you wish to target some of the demographic groups that use them, but any paid advertising campaign for your restaurant is going to be less effective, if Facebook is not included in it.
We mentioned demographics in the last paragraph, and should you choose to use Facebook ads as part of your social media campaign, Facebook’s ability to allow you to pinpoint exactly the audience you wish to target makes it so much more effective.